TheImpossibleInstitute Home Page IIFS.png


Sales Marketing.png

Persuasion & Influence

How sales people and marketers make deeper connections and attrack more loyal customers

  • For sales teams who need to understand what’s driving their client’s decision making

  • For marketers seeking to connect to the customers at a much deeper level

  • For leaders who need to be more persuasive within the organisation and community

All of us are engaged in sales and marketing of some kind. Leaders must persuade others to fulfil their vision, business people seek to have customers and clients purchase their products and services, parents are selling bedtime and brocolli. And if you’re in a relationship, or if you’re trying to get into a relationship, you are definitely in sales and marketing.

However, our traditional models of sales and influence have left us with a sour taste in our mouths and feeling more than a little suspicious of the entire process.

In this transformative workshop, Dan Gregory and Kieran Flanagan will help you navigate the three levels of the sell - from literal to emotional to the psychological

 You will:

  • Define what you are selling at a literal level

  • Clearly understand the emotional transition your customers go through during the consideration and purchasing process

  • Understand what is really driving them at a psychological level

  • Translate your value into their values

  • Become more persuasive by understanding visual, verbal and behavioural cues

We’ve had amazing feedback - Very grateful!
The psychologsist and business person in me are in heaven.
A highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment
Over 100 leaders in the real estate industry left our convention buzzing with possibilities.
Engaging, entertaining and informative and we were so impressed that we are preparing to work with them again this year for another area of our business.

Drop us a line and let’s work together on a workshop or three:

Name *

©2019 The Impossible Institute