Persuasion & Influence
How sales people and marketers make deeper connections and attrack more loyal customers
For sales teams who need to understand what’s driving their client’s decision making
For marketers seeking to connect to the customers at a much deeper level
For leaders who need to be more persuasive within the organisation and community
All of us are engaged in sales and marketing of some kind. Leaders must persuade others to fulfil their vision, business people seek to have customers and clients purchase their products and services, parents are selling bedtime and brocolli. And if you’re in a relationship, or if you’re trying to get into a relationship, you are definitely in sales and marketing.
However, our traditional models of sales and influence have left us with a sour taste in our mouths and feeling more than a little suspicious of the entire process.
In this transformative workshop, Dan Gregory and Kieran Flanagan will help you navigate the three levels of the sell - from literal to emotional to the psychological
Define what you are selling at a literal level
Clearly understand the emotional transition your customers go through during the consideration and purchasing process
Understand what is really driving them at a psychological level
Translate your value into their values
Become more persuasive by understanding visual, verbal and behavioural cues
Drop us a line and let’s work together on a workshop or three:
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