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Dan Gregory @DanGregoryCo

Rated in “the top 25 C-Suite Speakers to watch,” by Meetings & Conventions USA, Dan Gregory is an expert in human behaviour applied to Purpose, Persuasion, Positioning and Performance. In short, he helps smart people be people smart.

  • Human Behaviour

  • Leadership strategy

  • Social commentary

  • Insights and incites!

Insight [in-sahyt]

noun

  • an instance of apprehending the true nature of a thing, especially through intuitive understanding.

  • penetrating mental vision or discernment; faculty of seeing into inner character or underlying truth.

Incite [in-sahyt]

verb (used with object), in·cit·ed, in·cit·ing, in-cite-ment. 

  • to stir, encourage, or urge on; stimulate or prompt to action.

A speaker, author, social commentator and a thought leader in the field of human behaviour and strategy, Dan Gregory helps leaders, teams and individuals explore what makes their customers buy and their team members buy in.

Dan has created leadership strategies for global technology firms, designed performance strategies for sales teams and C-Suite executives and driven engagement strategies for organisations as diverse as Coca-Cola, Newscorp., the Royal Australian Navy and the UN in Asia. 

In short, he helps smart people be people smart through:

  • Purpose : Leadership & Culture on Purpose

  • Persuasion : Sales & Marketing Messaging

  • Positioning : Thought Leadership & Personal Branding

  • Performance : Performance & Experience Design

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Purpose : Culture & Leadership

Cultures of the willing

As the war for talent rachets up and new generations have higher expectations of those they follow and work for, leadership has shifted from heirarchical models of positional authority and is now much more defined by our capacity to create a compelling purpose and meaningful engagement and work.

In this exciting and inspiring presentation, Dan will explore how purpose and cultural identity are shaped by our beliefs, our behaviours, our strategic direction and the cultural context we play in and how we can all build cultures of the willing.

  • Discover how identity drives behaviour and culture

  • Transform beliefs into behaviours

  • Learn how context and purpose shape culture and performance


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Persuasion : Sales & Marketing

What makes us buy and buy in

Ultimately, we are all in the business of sales and influence. Business people are selling products and services, leaders are selling their vision for the future and parents are selling bedtime and brocolli. 

In this though provoking and highly practical presentation, Dan will help you become more effective in engaging your team, your customers and your communities by understanding what sits beneath the “sale,” the WHY behind the WHY, and guide you and your team in defining what makes people buy and buy in at a literal (or functional) level, as well as at the far more influential emotional and psychological layers.

  • Learn the 3 Levels of Sell

  • Align your value with their values

  • Increase persuasiveness through visual, verbal & behavioural cues

  • Start with WHO before WHY


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Positioning : Thought Leadership & Personal Branding

How to win the reputation game

Whether you have consciously defined it or not, your reputation walks into every room before you and has less to do with what you say about yourself and a lot more to do with what others say about you when you are not in the room. This is either an inspiring opportunity or a frightening reality.

In this deeply personal & revealing presentation, Dan will explore the 4 Stands that make you stand out as a thought leader and authority in your industry and define your personal brand, and why in a post trust era, we need to move from storytelling to “Story-Doing.”

  • Identify your unique “4 Stands”

  • Define your “signature move” or “no-where-else” experience

  • Enlist the power of story by learning “story-doing”


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Performance : Behaviour & Experience Design

Why design beats discipline

Too often, in an effort to increase our self-leadership or to change the behaviours of our teams, we tend to rely on the carrot and stick methodologies of motivation and discipline. Which is great in the short term, but if we want to create lasting performance and a count-on-able experience for our customers and team members, design beats discipline!

In this liberating presentation, Dan will explain how we can hack human nature, identify the vulnerabilities in our strengths and the opportunities in our weaknesses and use design to ensure that performance and extraordinary customer experience shows up independent of engagement.

  • Define the shadow to your strength and the bright side in your weakness

  • Explore your biases, blindspots, breaks and blocks

  • Drive behaviours by design


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Great Debates

Dan is also regularly called on to captain great debates opposing the likes of Jean Kittson, Kieran Flanagan, Marty Wilson, James O’Loughlin and other speakers with backgrounds that straddle the worlds of business and stand-up comedy. 

What he loves about great debates is that, like a hypothetical, they allow for a broader discussion of an issue, challenge or opportunity. The real difference is that great debates are a format that allows us to stretch an audience’s understanding and insight by exploring the absolute extremes (not necessarily personal points of view) of an issue in a non-threatening and entertaining way. This is particularly useful when the issue or conference theme might be considered contentious, political or even controversial. 

The process starts with a conversation with the events and leadership team to explore what the real challenge is, where there might be blindspots or biases and the outcomes they’d like to achieve in terms of the conversations they’d like the debate to initiate. It also involves meeting with and coaching Dan’s team (and occasionally the opposition) so that the arguments are compelling, thought provoking and spirited.

Some examples of past great debates include:

  • Should the government be able to access our data? (For the Australian Cyber Security Conference) - Dan argued for YES

  • The world’s out of control - can we do anything about it? (For Macquarie Bank) - Dan argued for the NO team

  • Is innovation actually a good idea? (For Meetings & Events Australia) - Dan argued for YES


Dan scored OFF THE CHARTS with our audience.
— THE COLLECTIVE HUB
Dan, as usual, you were the post man. You delivered.
— TOURISM AUSTRALIA
The feedback from your presentation has been bombarding! Which is bloody awesome!
— PHONAK
Dan had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive - we wouldn’t hesitate in working with Dan again in the future.
— MSD
It was a pleasure to deliver the genius of Dan Gregory to our members at the Real Estate IQ Conference. Dan’s infectious enthusiasm, coupled with his brilliance, was incredibly well received by our audience with many following up on his presentation in months to come. I would personally recommend Dan’s services to any event manager who is looking to effectively engage, educate and inspire their delegates.
— REIQ
Signs of genius.
— SYDNEY MORNING HERALD
Australia’s Don Draper!
— THE PROJECT, CHANNEL 10
He more that lives up to his own advertising!
— ASSOCIATION OF CORPORATE COUNCIL
Our recent Business Partner Exchange event was a great success, largely due to Dan Gregory. Dan met our brief completely, with his presentation providing a strong and supportive storyline for our launch. We couldn’t have asked for more, and are looking forward to other opportunities to work with Dan in the future.
— TAL

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